Human behaviour is funny. That’s why popular comedian Cyrus Broacha invited us to understand what Behavioural Design is all about.
We spoke about why Indian men stare at cleavages, touch inappropriately, spit in public, why we honk indiscriminately, don’t allow pedestrians to cross in India, why we behave irrationally in general and what can be done about it. We spoke about how men look at women’s bodies and how women look at men’s bodies, how to reduce smoking, how to avoid over-eating, why its time for the Indian Government to begin applying behavioural science like the US and UK governments are applying. We spoke about behavioural science principles like social proof and overconfidence and our projects Bleep and People Power. Download Saavn to hear the non-sense – http://www.saavn.com/s/show/Cyrus-Says/2/2mYLF,EZgkk_
