We were very happy to be invited by a foundation known as Acting for Good based out of Hong Kong, for a workshop on applying behavioural science for sustainability, conservation and climate change conducted by persuasion stalwarts Influence at Work (UK). Nature, wildlife and conservation is very close to our heart. Sure we’ll continue to work with commercial clients on consumer, employee and investor behaviour change, but solving behavioural aspects of climate change is something we are likely to dedicate a big portion of our time towards, because we all need to begin reversing the damage we’ve been causing to our planet. There isn’t a bigger challenge facing mankind and we’d like to be on the side of creating sustainable Behavioural Design solutions.
We loved interacting with environmentalists, ecologists, wildlife protectors, conservationists, trainers working in Asia as well as catching up with behavioural scientists from Influence at Work (UK). The workshop was very well put together. And the participants’ understanding of the behavioural science principles was also amazing. We got along so well, it felt our meeting had to happen. We already miss them. We’ve also begun thinking about behavioural challenges related to climate change and conservation. We can’t wait to spread the workshops and to work on some of the tough behavioural challenges in Asia being faced by workers on ground. We’ll communicate on this topic as and when we make progress. The journey has just begun and we’re hungry to make a big difference.